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Churu vs Iceland Pure

Churu is made by Inaba Foods Co., Ltd., and Iceland Pure by Iceland Pure, LLC, and both make food for cats and dogs. On KibbleLab, Iceland Pure averages 7.9 out of 10 across its scored foods, compared with 7.8 for Churu. Churu's maker dates to 1805, while Iceland Pure's launched in 2005.

Churu and Iceland Pure compared

Churu Iceland Pure
Manufacturer Inaba Foods Co., Ltd. Iceland Pure, LLC
Parent company Independent Independent
Founded 1805 2005
Headquarters Yui, Shizuoka Prefecture, Japan Vista, California, USA
Products listed 77 4
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 77) 7.9 (avg of 4)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Churu vs Iceland Pure: how they compare

Scores

Iceland Pure scores higher on KibbleLab, averaging 7.9 out of 10 across 4 scored foods, compared with 7.8 across 77 for Churu. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Churu is made by Inaba Foods Co., Ltd., an independent maker, based in Yui, Shizuoka Prefecture, Japan, founded in 1805. Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 77 Churu foods and 4 Iceland Pure foods.

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Common Questions

Which scores higher on KibbleLab, Churu or Iceland Pure?

Iceland Pure scores higher: it averages 7.9 out of 10 across 4 scored foods, compared with 7.8 for Churu. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Churu and Iceland Pure?

Churu is made by Inaba Foods Co., Ltd. Iceland Pure is made by Iceland Pure, LLC.

Which brand has more products on KibbleLab?

Churu has 77 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Churu is based in Yui, Shizuoka Prefecture, Japan. Iceland Pure is based in Vista, California, USA.

Have Churu or Iceland Pure been recalled?

Neither Churu nor Iceland Pure has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Churu and Iceland Pure .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.