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Crumps' Naturals vs Kent

Crumps' Naturals is made by Crumps' Naturals Inc., and Kent is made by Kent Nutrition Group (owned by Kent Corporation). On KibbleLab, Crumps' Naturals averages 9.0 out of 10 across its scored foods, compared with 8.8 for Kent. Crumps' Naturals makes food for cats and dogs, while Kent covers dogs.

Crumps' Naturals and Kent compared

Crumps' Naturals Kent
Manufacturer Crumps' Naturals Inc. Kent Nutrition Group
Parent company Independent Kent Corporation
Founded 2006 2010
Headquarters Mississauga, Ontario, Canada Muscatine, Iowa, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Canada United States
Manufacturing region Ontario Midwest
Products listed 18 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.0 (avg of 18) 8.8 (avg of 15)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crumps' Naturals vs Kent: how they compare

Scores

Crumps' Naturals scores higher on KibbleLab, averaging 9.0 out of 10 across 18 scored foods, compared with 8.8 across 15 for Kent. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 18 Crumps' Naturals foods and 15 Kent foods.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Kent?

Crumps' Naturals scores higher: it averages 9.0 out of 10 across 18 scored foods, compared with 8.8 for Kent. Scores reflect published veterinary science.

Who makes Crumps' Naturals and Kent?

Crumps' Naturals is made by Crumps' Naturals Inc. Kent is made by Kent Nutrition Group, which is owned by Kent Corporation.

Which brand has more products on KibbleLab?

Crumps' Naturals has 18 products in the KibbleLab database, compared with 15 for Kent.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Kent is based in Muscatine, Iowa, USA.

Have Crumps' Naturals or Kent been recalled?

Neither Crumps' Naturals nor Kent has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crumps' Naturals and Kent .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.