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Crumps' Naturals vs Purina Pro Plan

Crumps' Naturals is made by Crumps' Naturals Inc., and Purina Pro Plan by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Purina Pro Plan averages 8.4 out of 10 across its scored foods, compared with 8.2 for Crumps' Naturals. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while Crumps' Naturals does not.

Crumps' Naturals and Purina Pro Plan compared

Crumps' Naturals Purina Pro Plan
Manufacturer Crumps' Naturals Inc. Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 2006 2001
Headquarters Mississauga, Ontario, Canada St. Louis, Missouri, USA
Products listed 18 162
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 18) 8.4 (avg of 162)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crumps' Naturals vs Purina Pro Plan: how they compare

Scores

Purina Pro Plan scores higher on KibbleLab, averaging 8.4 out of 10 across 162 scored foods, compared with 8.2 across 18 for Crumps' Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while Crumps' Naturals does not. KibbleLab lists 18 Crumps' Naturals foods and 162 Purina Pro Plan foods.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Purina Pro Plan?

Purina Pro Plan scores higher: it averages 8.4 out of 10 across 162 scored foods, compared with 8.2 for Crumps' Naturals. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crumps' Naturals and Purina Pro Plan?

Crumps' Naturals is made by Crumps' Naturals Inc. Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 18 for Crumps' Naturals.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Purina Pro Plan is based in St. Louis, Missouri, USA.

Do Crumps' Naturals and Purina Pro Plan meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; Crumps' Naturals does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Crumps' Naturals or Purina Pro Plan been recalled?

Neither Crumps' Naturals nor Purina Pro Plan has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crumps' Naturals and Purina Pro Plan .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.