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Crumps' Naturals vs Wild Earth

Crumps' Naturals is made by Crumps' Naturals Inc., and Wild Earth by Wild Earth, Inc. (owned by InvenTel). On KibbleLab, Crumps' Naturals and Wild Earth both average 8.2 out of 10. Crumps' Naturals makes food for cats and dogs, while Wild Earth covers dogs.

Crumps' Naturals and Wild Earth compared

Crumps' Naturals Wild Earth
Manufacturer Crumps' Naturals Inc. Wild Earth, Inc.
Parent company Independent InvenTel
Founded 2006 2017
Headquarters Mississauga, Ontario, Canada Berkeley, California, USA
Products listed 18 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 18) 8.2 (avg of 1)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crumps' Naturals vs Wild Earth: how they compare

Scores

Crumps' Naturals and Wild Earth average the same KibbleLab score, 8.2 out of 10, across 18 and 1 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Wild Earth is made by Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 18 Crumps' Naturals foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Wild Earth?

Crumps' Naturals and Wild Earth average the same KibbleLab score, 8.2 out of 10.

Who makes Crumps' Naturals and Wild Earth?

Crumps' Naturals is made by Crumps' Naturals Inc. Wild Earth is made by Wild Earth, Inc., which is owned by InvenTel.

Which brand has more products on KibbleLab?

Crumps' Naturals has 18 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Wild Earth is based in Berkeley, California, USA.

Have Crumps' Naturals or Wild Earth been recalled?

Neither Crumps' Naturals nor Wild Earth has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crumps' Naturals and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.