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Diamond CARE vs Tender & True

Diamond CARE is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Tender & True is made by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Diamond CARE averages 9.0 out of 10 across its scored foods, compared with 8.1 for Tender & True. Diamond CARE's maker dates to 1970, while Tender & True's launched in 2014.

Diamond CARE and Tender & True compared

Diamond CARE Tender & True
Manufacturer Diamond Pet Foods Tender & True Pet Nutrition, Inc.
Parent company Schell & Kampeter, Inc. Independent
Founded 1970 2014
Headquarters Meta, Missouri, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Missouri Nebraska
Products listed 6 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.0 (avg of 3) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Diamond CARE vs Tender & True: how they compare

Scores

Diamond CARE scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Diamond CARE is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 6 Diamond CARE foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Diamond CARE or Tender & True?

Diamond CARE scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Diamond CARE and Tender & True?

Diamond CARE is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Tender & True has 7 products in the KibbleLab database, compared with 6 for Diamond CARE.

Where is each brand based?

Diamond CARE is based in Meta, Missouri, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Diamond CARE or Tender & True been recalled?

Neither Diamond CARE nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Diamond CARE and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.