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Diamond vs Reveal

Diamond is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers. On KibbleLab, Diamond averages 8.7 out of 10 across its scored foods, compared with 8.0 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Diamond is not.

Diamond and Reveal compared

Diamond Reveal
Manufacturer Diamond Pet Foods MPM Products
Parent company Schell & Kampeter, Inc. Partners Group
Founded 1970 2002
Headquarters Meta, Missouri, USA Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Thailand
Manufacturing region Missouri Not listed
Products listed 7 30
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 7) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Diamond vs Reveal: how they compare

Scores

Diamond scores higher on KibbleLab, averaging 8.7 out of 10 across 7 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Diamond is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Diamond is not. KibbleLab lists 7 Diamond foods and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Diamond or Reveal?

Diamond scores higher: it averages 8.7 out of 10 across 7 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Diamond and Reveal?

Diamond is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 7 for Diamond.

Where is each brand based?

Diamond is based in Meta, Missouri, USA. Reveal is based in Manchester, United Kingdom.

Are Diamond or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Diamond or Reveal been recalled?

Neither Diamond nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Diamond and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.