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Earthborn Holistic vs TruLuxe

Earthborn Holistic is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and TruLuxe is branded by Weruva International, Inc. and made by third-party contract manufacturers. On KibbleLab, Earthborn Holistic and TruLuxe both average 8.6 out of 10. Earthborn Holistic makes food for cats and dogs, while TruLuxe covers cats.

Earthborn Holistic and TruLuxe compared

Earthborn Holistic TruLuxe
Manufacturer Midwestern Pet Foods, Inc. Weruva International, Inc.
Parent company Nunn Milling Company, Inc. Independent
Founded 1926 2006
Headquarters Evansville, Indiana, USA Natick, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States Thailand
Manufacturing region Illinois, Indiana, Oklahoma, New York Not listed
Products listed 27 10
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ Not listed
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Not indicated
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 27) 8.6 (avg of 10)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Earthborn Holistic vs TruLuxe: how they compare

Scores

Earthborn Holistic and TruLuxe average the same KibbleLab score, 8.6 out of 10, across 27 and 10 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Earthborn Holistic is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926. TruLuxe is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 27 Earthborn Holistic foods and 10 TruLuxe foods.

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Common Questions

Which scores higher on KibbleLab, Earthborn Holistic or TruLuxe?

Earthborn Holistic and TruLuxe average the same KibbleLab score, 8.6 out of 10.

Who makes Earthborn Holistic and TruLuxe?

Earthborn Holistic is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc. TruLuxe is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand.

Which brand has more products on KibbleLab?

Earthborn Holistic has 27 products in the KibbleLab database, compared with 10 for TruLuxe.

Where is each brand based?

Earthborn Holistic is based in Evansville, Indiana, USA. TruLuxe is based in Natick, Massachusetts, USA.

Have Earthborn Holistic or TruLuxe been recalled?

Neither Earthborn Holistic nor TruLuxe has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Earthborn Holistic and TruLuxe .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.