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Eukanuba vs Natural Balance

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Natural Balance by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)). On KibbleLab, Eukanuba and Natural Balance both average 8.2 out of 10. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Natural Balance does not.

Eukanuba and Natural Balance compared

Eukanuba Natural Balance
Manufacturer Mars Petcare Natural Balance Pet Foods
Parent company Mars, Incorporated Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1935 1989
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Burbank, California, USA
Products listed 23 118
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 23) 8.2 (avg of 118)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Eukanuba vs Natural Balance: how they compare

Scores

Eukanuba and Natural Balance average the same KibbleLab score, 8.2 out of 10, across 23 and 118 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Natural Balance does not. KibbleLab lists 23 Eukanuba foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Natural Balance?

Eukanuba and Natural Balance average the same KibbleLab score, 8.2 out of 10.

Who makes Eukanuba and Natural Balance?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital).

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 23 for Eukanuba.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Natural Balance is based in Burbank, California, USA.

Do Eukanuba and Natural Balance meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Natural Balance does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Eukanuba or Natural Balance been recalled?

Neither Eukanuba nor Natural Balance has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Eukanuba and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.