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Eukanuba vs Now Fresh

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Now Fresh by Petcurean Pet Nutrition Inc. On KibbleLab, Now Fresh averages 8.4 out of 10 across its scored foods, compared with 8.2 for Eukanuba. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Now Fresh does not.

Eukanuba and Now Fresh compared

Eukanuba Now Fresh
Manufacturer Mars Petcare Petcurean Pet Nutrition Inc.
Parent company Mars, Incorporated Independent
Founded 1935 1999
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Chilliwack, British Columbia, Canada
Products listed 23 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 23) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Eukanuba vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.4 out of 10 across 31 scored foods, compared with 8.2 across 23 for Eukanuba. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Now Fresh does not. Now Fresh is accredited by the Pet Sustainability Coalition; Eukanuba is not. KibbleLab lists 23 Eukanuba foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Now Fresh?

Now Fresh scores higher: it averages 8.4 out of 10 across 31 scored foods, compared with 8.2 for Eukanuba. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Eukanuba and Now Fresh?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 23 for Eukanuba.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Now Fresh is based in Chilliwack, British Columbia, Canada.

Do Eukanuba and Now Fresh meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Now Fresh does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Eukanuba or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Eukanuba or Now Fresh been recalled?

Neither Eukanuba nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Eukanuba and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.