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Eukanuba vs Primal

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.). On KibbleLab, Eukanuba averages 9.2 out of 10 across its scored foods, compared with 8.6 for Primal. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Primal does not.

Eukanuba and Primal compared

Eukanuba Primal
Manufacturer Mars Petcare Primal Pet Foods, Inc.
Parent company Mars, Incorporated Pure Treats, Inc.
Founded 1935 2001
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Abilene, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Ohio and other Mars manufacturing regions Texas
Products listed 22 37
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.2 (avg of 22) 8.6 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Eukanuba vs Primal: how they compare

Scores

Eukanuba scores higher on KibbleLab, averaging 9.2 out of 10 across 22 scored foods, compared with 8.6 across 37 for Primal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Primal does not. Primal is accredited by the Pet Sustainability Coalition; Eukanuba is not. KibbleLab lists 22 Eukanuba foods and 37 Primal foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Primal?

Eukanuba scores higher: it averages 9.2 out of 10 across 22 scored foods, compared with 8.6 for Primal. Scores reflect published veterinary science.

Who makes Eukanuba and Primal?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 22 for Eukanuba.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Primal is based in Abilene, Texas, USA.

Do Eukanuba and Primal meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Primal does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Eukanuba or Primal PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Eukanuba or Primal been recalled?

Neither Eukanuba nor Primal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Eukanuba and Primal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.