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Eukanuba vs Tender & True

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Tender & True by Tender & True Pet Nutrition, Inc. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 8.2 for Eukanuba. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Tender & True does not.

Eukanuba and Tender & True compared

Eukanuba Tender & True
Manufacturer Mars Petcare Tender & True Pet Nutrition, Inc.
Parent company Mars, Incorporated Independent
Founded 1935 2014
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Omaha, Nebraska, United States
Products listed 23 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 23) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Eukanuba vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.2 across 23 for Eukanuba. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Tender & True does not. KibbleLab lists 23 Eukanuba foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.2 for Eukanuba. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Eukanuba and Tender & True?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Eukanuba has 23 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Tender & True is based in Omaha, Nebraska, United States.

Do Eukanuba and Tender & True meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Tender & True does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Eukanuba or Tender & True been recalled?

Neither Eukanuba nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Eukanuba and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.