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Fancy Feast vs Nulo

Fancy Feast is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Nulo by Nulo, Inc. (owned by Apax Partners). On KibbleLab, Nulo averages 8.3 out of 10 across its scored foods, compared with 7.8 for Fancy Feast. Fancy Feast makes food for cats, while Nulo covers cats and dogs.

Fancy Feast and Nulo compared

Fancy Feast Nulo
Manufacturer Nestlé Purina PetCare Nulo, Inc.
Parent company Nestlé S.A. Apax Partners
Founded 2001 2009
Headquarters St. Louis, Missouri, USA Austin, Texas, USA
Products listed 115 291
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 115) 8.3 (avg of 291)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fancy Feast vs Nulo: how they compare

Scores

Nulo scores higher on KibbleLab, averaging 8.3 out of 10 across 291 scored foods, compared with 7.8 across 115 for Fancy Feast. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fancy Feast is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Nulo is made by Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 115 Fancy Feast foods and 291 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, Fancy Feast or Nulo?

Nulo scores higher: it averages 8.3 out of 10 across 291 scored foods, compared with 7.8 for Fancy Feast. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fancy Feast and Nulo?

Fancy Feast is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Nulo is made by Nulo, Inc., which is owned by Apax Partners.

Which brand has more products on KibbleLab?

Nulo has 291 products in the KibbleLab database, compared with 115 for Fancy Feast.

Where is each brand based?

Fancy Feast is based in St. Louis, Missouri, USA. Nulo is based in Austin, Texas, USA.

Have Fancy Feast or Nulo been recalled?

Neither Fancy Feast nor Nulo has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fancy Feast and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.