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Feline Natural vs PetAg

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and PetAg by PetAg, Inc. (owned by PBI-Gordon Corporation). On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 7.8 for PetAg. Feline Natural is accredited by the Pet Sustainability Coalition; PetAg is not.

Feline Natural and PetAg compared

Feline Natural PetAg
Manufacturer K9 Natural Foods Limited PetAg, Inc.
Parent company KKR (Natural Pet Food Group) PBI-Gordon Corporation
Founded 2006 1930
Headquarters Christchurch, New Zealand Hampshire, Illinois, USA
Products listed 18 18
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 18) 7.8 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Feline Natural vs PetAg: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 7.8 across 18 for PetAg. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. PetAg is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Feline Natural is accredited by the Pet Sustainability Coalition; PetAg is not. KibbleLab lists 18 Feline Natural foods and 18 PetAg foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or PetAg?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 7.8 for PetAg. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Feline Natural and PetAg?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). PetAg is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

Feline Natural and PetAg each have 18 products in the KibbleLab database.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. PetAg is based in Hampshire, Illinois, USA.

Are Feline Natural or PetAg PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Feline Natural or PetAg been recalled?

Neither Feline Natural nor PetAg has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Feline Natural and PetAg .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.