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Feline Natural vs Victor

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, Feline Natural and Victor both average 8.4 out of 10. Feline Natural makes food for cats, while Victor covers cats and dogs.

Feline Natural and Victor compared

Feline Natural Victor
Manufacturer K9 Natural Foods Limited Mid America Pet Food
Parent company KKR (Natural Pet Food Group) TA Associates / Rx3 Growth Partners
Founded 2006 2007
Headquarters Christchurch, New Zealand Mt. Pleasant, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in New Zealand United States
Manufacturing region Canterbury Texas
Products listed 18 38
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 18) 8.4 (avg of 38)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Feline Natural vs Victor: how they compare

Scores

Feline Natural and Victor average the same KibbleLab score, 8.4 out of 10, across 18 and 38 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 18 Feline Natural foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Victor?

Feline Natural and Victor average the same KibbleLab score, 8.4 out of 10.

Who makes Feline Natural and Victor?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Victor is based in Mt. Pleasant, Texas, USA.

Are Feline Natural or Victor PSC Accredited?

Both Feline Natural and Victor are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Feline Natural or Victor been recalled?

Neither Feline Natural nor Victor has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Feline Natural and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.