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Fera Pets vs I and Love and You

Fera Pets is branded by Fera Pets, Inc. (owned by General Mills, Inc.) and made by third-party contract manufacturers, and I and Love and You is branded by I and Love and You and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, I and Love and You averages 8.5 out of 10 across its scored foods, compared with 8.2 for Fera Pets.

Fera Pets and I and Love and You compared

Fera Pets I and Love and You
Manufacturer Fera Pets, Inc. I and Love and You
Parent company General Mills, Inc. Independent
Founded 2017 2012
Headquarters Glendale, California, USA Boulder, Colorado, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in United States United States
Manufacturing region California Colorado
Products listed 28 65
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 28) 8.5 (avg of 65)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Fera Pets vs I and Love and You: how they compare

Scores

I and Love and You scores higher on KibbleLab, averaging 8.5 out of 10 across 65 scored foods, compared with 8.2 across 28 for Fera Pets. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Fera Pets is a brand of Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States. I and Love and You is a brand of I and Love and You, based in Boulder, Colorado, USA, founded in 2012. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 Fera Pets foods and 65 I and Love and You foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Fera Pets or I and Love and You?

I and Love and You scores higher: it averages 8.5 out of 10 across 65 scored foods, compared with 8.2 for Fera Pets. Scores reflect published veterinary science.

Who makes Fera Pets and I and Love and You?

Fera Pets is a brand of Fera Pets, Inc., which is owned by General Mills, Inc.. Its food is made by third-party contract manufacturers in United States. I and Love and You is a brand of I and Love and You. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 28 for Fera Pets.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. I and Love and You is based in Boulder, Colorado, USA.

Have Fera Pets or I and Love and You been recalled?

Neither Fera Pets nor I and Love and You has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Fera Pets and I and Love and You .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.