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Fera Pets vs Kent

Fera Pets is branded by Fera Pets, Inc. (owned by General Mills, Inc.) and made by third-party contract manufacturers, and Kent is made by Kent Nutrition Group (owned by Kent Corporation). On KibbleLab, Kent averages 8.8 out of 10 across its scored foods, compared with 8.2 for Fera Pets. Fera Pets makes food for cats and dogs, while Kent covers dogs.

Fera Pets and Kent compared

Fera Pets Kent
Manufacturer Fera Pets, Inc. Kent Nutrition Group
Parent company General Mills, Inc. Kent Corporation
Founded 2017 2010
Headquarters Glendale, California, USA Muscatine, Iowa, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region California Midwest
Products listed 28 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 28) 8.8 (avg of 15)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Fera Pets vs Kent: how they compare

Scores

Kent scores higher on KibbleLab, averaging 8.8 out of 10 across 15 scored foods, compared with 8.2 across 28 for Fera Pets. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Fera Pets is a brand of Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States. Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 Fera Pets foods and 15 Kent foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or Kent?

Kent scores higher: it averages 8.8 out of 10 across 15 scored foods, compared with 8.2 for Fera Pets. Scores reflect published veterinary science.

Who makes Fera Pets and Kent?

Fera Pets is a brand of Fera Pets, Inc., which is owned by General Mills, Inc.. Its food is made by third-party contract manufacturers in United States. Kent is made by Kent Nutrition Group, which is owned by Kent Corporation.

Which brand has more products on KibbleLab?

Fera Pets has 28 products in the KibbleLab database, compared with 15 for Kent.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. Kent is based in Muscatine, Iowa, USA.

Have Fera Pets or Kent been recalled?

Neither Fera Pets nor Kent has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Fera Pets and Kent .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.