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Fera Pets vs NaturVet

Fera Pets is made by Fera Pets, Inc. (owned by General Mills, Inc.), and NaturVet by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB), and both make food for cats and dogs. On KibbleLab, Fera Pets averages 8.0 out of 10 across its scored foods, compared with 7.6 for NaturVet. NaturVet's maker dates to 1994, while Fera Pets's launched in 2017.

Fera Pets and NaturVet compared

Fera Pets NaturVet
Manufacturer Fera Pets, Inc. NaturVet (a division of Swedencare USA, Inc.)
Parent company General Mills, Inc. Swedencare AB
Founded 2017 1994
Headquarters Glendale, California, USA Temecula, California, USA
Products listed 28 128
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 28) 7.6 (avg of 128)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fera Pets vs NaturVet: how they compare

Scores

Fera Pets scores higher on KibbleLab, averaging 8.0 out of 10 across 28 scored foods, compared with 7.6 across 128 for NaturVet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fera Pets is made by Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 Fera Pets foods and 128 NaturVet foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or NaturVet?

Fera Pets scores higher: it averages 8.0 out of 10 across 28 scored foods, compared with 7.6 for NaturVet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fera Pets and NaturVet?

Fera Pets is made by Fera Pets, Inc., which is owned by General Mills, Inc. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 28 for Fera Pets.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. NaturVet is based in Temecula, California, USA.

Have Fera Pets or NaturVet been recalled?

Neither Fera Pets nor NaturVet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fera Pets and NaturVet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.