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Fera Pets vs Primal

Fera Pets is branded by Fera Pets, Inc. (owned by General Mills, Inc.) and made by third-party contract manufacturers, and Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.), and both make food for cats and dogs. On KibbleLab, Primal averages 8.6 out of 10 across its scored foods, compared with 8.2 for Fera Pets. Primal is accredited by the Pet Sustainability Coalition; Fera Pets is not.

Fera Pets and Primal compared

Fera Pets Primal
Manufacturer Fera Pets, Inc. Primal Pet Foods, Inc.
Parent company General Mills, Inc. Pure Treats, Inc.
Founded 2017 2001
Headquarters Glendale, California, USA Abilene, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region California Texas
Products listed 28 37
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 28) 8.6 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Fera Pets vs Primal: how they compare

Scores

Primal scores higher on KibbleLab, averaging 8.6 out of 10 across 37 scored foods, compared with 8.2 across 28 for Fera Pets. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Fera Pets is a brand of Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States. Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; Fera Pets is not. KibbleLab lists 28 Fera Pets foods and 37 Primal foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or Primal?

Primal scores higher: it averages 8.6 out of 10 across 37 scored foods, compared with 8.2 for Fera Pets. Scores reflect published veterinary science.

Who makes Fera Pets and Primal?

Fera Pets is a brand of Fera Pets, Inc., which is owned by General Mills, Inc.. Its food is made by third-party contract manufacturers in United States. Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 28 for Fera Pets.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. Primal is based in Abilene, Texas, USA.

Are Fera Pets or Primal PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fera Pets or Primal been recalled?

Neither Fera Pets nor Primal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Fera Pets and Primal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.