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Fera Pets vs Sportmix

Fera Pets is branded by Fera Pets, Inc. (owned by General Mills, Inc.) and made by third-party contract manufacturers, and Sportmix is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Fera Pets and Sportmix both average 8.2 out of 10. Sportmix's maker dates to 1926, while Fera Pets's launched in 2017.

Fera Pets and Sportmix compared

Fera Pets Sportmix
Manufacturer Fera Pets, Inc. Midwestern Pet Foods, Inc.
Parent company General Mills, Inc. Nunn Milling Company, Inc.
Founded 2017 1926
Headquarters Glendale, California, USA Evansville, Indiana, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region California Illinois, Indiana, Oklahoma, New York
Products listed 28 10
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 28) 8.2 (avg of 10)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Fera Pets vs Sportmix: how they compare

Scores

Fera Pets and Sportmix average the same KibbleLab score, 8.2 out of 10, across 28 and 10 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Fera Pets is a brand of Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States. Sportmix is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 Fera Pets foods and 10 Sportmix foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or Sportmix?

Fera Pets and Sportmix average the same KibbleLab score, 8.2 out of 10.

Who makes Fera Pets and Sportmix?

Fera Pets is a brand of Fera Pets, Inc., which is owned by General Mills, Inc.. Its food is made by third-party contract manufacturers in United States. Sportmix is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Fera Pets has 28 products in the KibbleLab database, compared with 10 for Sportmix.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. Sportmix is based in Evansville, Indiana, USA.

Have Fera Pets or Sportmix been recalled?

Neither Fera Pets nor Sportmix has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Fera Pets and Sportmix .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.