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Finley's vs SquarePet

Finley's is made by Tuffy's Treat Company (owned by KLN Family Brands), and SquarePet is branded by SquarePet Nutrition and made by third-party co-packers. On KibbleLab, Finley's and SquarePet both average 8.7 out of 10. Finley's is accredited by the Pet Sustainability Coalition; SquarePet is not.

Finley's and SquarePet compared

Finley's SquarePet
Manufacturer Tuffy's Treat Company SquarePet Nutrition
Parent company KLN Family Brands Independent
Founded Not listed 2018
Headquarters Delano, Minnesota, USA Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Minnesota Missouri
Products listed 19 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 19) 8.7 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Finley's vs SquarePet: how they compare

Scores

Finley's and SquarePet average the same KibbleLab score, 8.7 out of 10, across 19 and 12 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Finley's is made by Tuffy's Treat Company, owned by KLN Family Brands, based in Delano, Minnesota, USA. SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Finley's is accredited by the Pet Sustainability Coalition; SquarePet is not. KibbleLab lists 19 Finley's foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, Finley's or SquarePet?

Finley's and SquarePet average the same KibbleLab score, 8.7 out of 10.

Who makes Finley's and SquarePet?

Finley's is made by Tuffy's Treat Company, which is owned by KLN Family Brands. SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Finley's has 19 products in the KibbleLab database, compared with 12 for SquarePet.

Where is each brand based?

Finley's is based in Delano, Minnesota, USA. SquarePet is based in Austin, Texas, USA.

Are Finley's or SquarePet PSC Accredited?

Finley's is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Finley's or SquarePet been recalled?

Neither Finley's nor SquarePet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Finley's and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.