Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Freshpet vs Kibbles 'n Bits

Freshpet is made by Freshpet, Inc., and Kibbles 'n Bits by Post Holdings Pet Brands (owned by Post Holdings, Inc.). On KibbleLab, Freshpet averages 8.3 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Freshpet is accredited by the Pet Sustainability Coalition; Kibbles 'n Bits is not.

Freshpet and Kibbles 'n Bits compared

Freshpet Kibbles 'n Bits
Manufacturer Freshpet, Inc. Post Holdings Pet Brands
Parent company Independent Post Holdings, Inc.
Founded 2006 2023
Headquarters Bedminster, New Jersey, USA St. Louis, Missouri, USA
Products listed 43 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 43) 5.2 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Freshpet vs Kibbles 'n Bits: how they compare

Scores

Freshpet scores higher on KibbleLab, averaging 8.3 out of 10 across 43 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Freshpet is made by Freshpet, Inc., an independent maker, based in Bedminster, New Jersey, USA, founded in 2006. Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Freshpet is accredited by the Pet Sustainability Coalition; Kibbles 'n Bits is not. KibbleLab lists 43 Freshpet foods and 7 Kibbles 'n Bits foods.

Not sure which is right for your pet?

Sign in free to see Freshpet and Kibbles 'n Bits scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Freshpet or Kibbles 'n Bits?

Freshpet scores higher: it averages 8.3 out of 10 across 43 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Freshpet and Kibbles 'n Bits?

Freshpet is made by Freshpet, Inc. Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc.

Which brand has more products on KibbleLab?

Freshpet has 43 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Freshpet is based in Bedminster, New Jersey, USA. Kibbles 'n Bits is based in St. Louis, Missouri, USA.

Are Freshpet or Kibbles 'n Bits PSC Accredited?

Freshpet is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Freshpet or Kibbles 'n Bits been recalled?

Neither Freshpet nor Kibbles 'n Bits has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Freshpet and Kibbles 'n Bits .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.