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Friskies vs Natoo

Friskies is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 7.6 for Friskies. Natoo is accredited by the Pet Sustainability Coalition; Friskies is not.

Friskies and Natoo compared

Friskies Natoo
Manufacturer Nestlé Purina PetCare PremieRpet
Parent company Nestlé S.A. PremieRpet
Founded 2001 1995
Headquarters St. Louis, Missouri, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Brazil
Manufacturing region Missouri São Paulo
Products listed 64 12
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.6 (avg of 64) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Friskies vs Natoo: how they compare

Scores

Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 7.6 across 64 for Friskies. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Friskies is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Friskies is not. KibbleLab lists 64 Friskies foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Friskies or Natoo?

Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 7.6 for Friskies. Scores reflect published veterinary science.

Who makes Friskies and Natoo?

Friskies is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Friskies has 64 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Friskies is based in St. Louis, Missouri, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are Friskies or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Friskies or Natoo been recalled?

Neither Friskies nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Friskies and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.