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Fur Valley Pet vs Greenies

Fur Valley Pet is made by Fur Valley Pet, and Greenies by Mars Petcare (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Fur Valley Pet averages 8.3 out of 10 across its scored foods, compared with 7.7 for Greenies. Greenies's maker dates to 1935, while Fur Valley Pet's launched in 2020.

Fur Valley Pet and Greenies compared

Fur Valley Pet Greenies
Manufacturer Fur Valley Pet Mars Petcare
Parent company Independent Mars, Incorporated
Founded 2020 1935
Headquarters Corona, California, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 6 102
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 6) 7.7 (avg of 102)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fur Valley Pet vs Greenies: how they compare

Scores

Fur Valley Pet scores higher on KibbleLab, averaging 8.3 out of 10 across 6 scored foods, compared with 7.7 across 102 for Greenies. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fur Valley Pet is made by Fur Valley Pet, an independent maker, based in Corona, California, USA, founded in 2020. Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 6 Fur Valley Pet foods and 102 Greenies foods.

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Common Questions

Which scores higher on KibbleLab, Fur Valley Pet or Greenies?

Fur Valley Pet scores higher: it averages 8.3 out of 10 across 6 scored foods, compared with 7.7 for Greenies. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fur Valley Pet and Greenies?

Fur Valley Pet is made by Fur Valley Pet. Greenies is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Greenies has 102 products in the KibbleLab database, compared with 6 for Fur Valley Pet.

Where is each brand based?

Fur Valley Pet is based in Corona, California, USA. Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have Fur Valley Pet or Greenies been recalled?

Neither Fur Valley Pet nor Greenies has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fur Valley Pet and Greenies .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.