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Fur Valley Pet vs Tender & True

Fur Valley Pet is made by Fur Valley Pet, and Tender & True by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 8.3 for Fur Valley Pet.

Fur Valley Pet and Tender & True compared

Fur Valley Pet Tender & True
Manufacturer Fur Valley Pet Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2020 2014
Headquarters Corona, California, USA Omaha, Nebraska, United States
Products listed 6 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 6) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fur Valley Pet vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.3 across 6 for Fur Valley Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fur Valley Pet is made by Fur Valley Pet, an independent maker, based in Corona, California, USA, founded in 2020. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 6 Fur Valley Pet foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Fur Valley Pet or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.3 for Fur Valley Pet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fur Valley Pet and Tender & True?

Fur Valley Pet is made by Fur Valley Pet. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Tender & True has 7 products in the KibbleLab database, compared with 6 for Fur Valley Pet.

Where is each brand based?

Fur Valley Pet is based in Corona, California, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Fur Valley Pet or Tender & True been recalled?

Neither Fur Valley Pet nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fur Valley Pet and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.