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Fur Valley Pet vs Victor

Fur Valley Pet is made by Fur Valley Pet, and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and both make food for cats and dogs. On KibbleLab, Fur Valley Pet and Victor both average 8.3 out of 10. Victor is accredited by the Pet Sustainability Coalition; Fur Valley Pet is not.

Fur Valley Pet and Victor compared

Fur Valley Pet Victor
Manufacturer Fur Valley Pet Mid America Pet Food
Parent company Independent TA Associates / Rx3 Growth Partners
Founded 2020 2007
Headquarters Corona, California, USA Mt. Pleasant, Texas, USA
Products listed 6 38
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 6) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fur Valley Pet vs Victor: how they compare

Scores

Fur Valley Pet and Victor average the same KibbleLab score, 8.3 out of 10, across 6 and 38 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fur Valley Pet is made by Fur Valley Pet, an independent maker, based in Corona, California, USA, founded in 2020. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Fur Valley Pet is not. KibbleLab lists 6 Fur Valley Pet foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Fur Valley Pet or Victor?

Fur Valley Pet and Victor average the same KibbleLab score, 8.3 out of 10.

Who makes Fur Valley Pet and Victor?

Fur Valley Pet is made by Fur Valley Pet. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 6 for Fur Valley Pet.

Where is each brand based?

Fur Valley Pet is based in Corona, California, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are Fur Valley Pet or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fur Valley Pet or Victor been recalled?

Neither Fur Valley Pet nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fur Valley Pet and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.