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Gentle Giants vs Natural Balance

Gentle Giants is branded by Gentle Giants Products, Inc. and made by third-party contract manufacturers, and Natural Balance is branded by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)) and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Natural Balance averages 8.6 out of 10 across its scored foods, compared with 8.4 for Gentle Giants.

Gentle Giants and Natural Balance compared

Gentle Giants Natural Balance
Manufacturer Gentle Giants Products, Inc. Natural Balance Pet Foods
Parent company Independent Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 2005 1989
Headquarters Norco, California, USA Burbank, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in United States United States
Manufacturing region Iowa California
Products listed 11 118
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 11) 8.6 (avg of 118)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Gentle Giants vs Natural Balance: how they compare

Scores

Natural Balance scores higher on KibbleLab, averaging 8.6 out of 10 across 118 scored foods, compared with 8.4 across 11 for Gentle Giants. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Gentle Giants is a brand of Gentle Giants Products, Inc., based in Norco, California, USA, founded in 2005. Its food is made by third-party contract manufacturers in United States. Natural Balance is a brand of Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 11 Gentle Giants foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, Gentle Giants or Natural Balance?

Natural Balance scores higher: it averages 8.6 out of 10 across 118 scored foods, compared with 8.4 for Gentle Giants. Scores reflect published veterinary science.

Who makes Gentle Giants and Natural Balance?

Gentle Giants is a brand of Gentle Giants Products, Inc.. Its food is made by third-party contract manufacturers in United States. Natural Balance is a brand of Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital). Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 11 for Gentle Giants.

Where is each brand based?

Gentle Giants is based in Norco, California, USA. Natural Balance is based in Burbank, California, USA.

Have Gentle Giants or Natural Balance been recalled?

Neither Gentle Giants nor Natural Balance has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Gentle Giants and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.