Gentle Giants vs Sportmix
Gentle Giants is made by Gentle Giants Products, Inc., and Sportmix by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Gentle Giants averages 8.3 out of 10 across its scored foods, compared with 7.1 for Sportmix. Sportmix's maker dates to 1926, while Gentle Giants's launched in 2005.
Gentle Giants and Sportmix compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Gentle Giants Products, Inc. | Midwestern Pet Foods, Inc. |
| Parent company | Independent | Nunn Milling Company, Inc. |
| Founded | 2005 | 1926 |
| Headquarters | Norco, California, USA | Evansville, Indiana, USA |
| Products listed | 11 | 10 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$ | $$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works . |
8.3 (avg of 11) | 7.1 (avg of 10) |
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | Amazon Check prices on Amazon | Amazon Check prices on Amazon |
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Gentle Giants vs Sportmix: how they compare
Scores
Gentle Giants scores higher on KibbleLab, averaging 8.3 out of 10 across 11 scored foods, compared with 7.1 across 10 for Sportmix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.
Who makes them
Gentle Giants is made by Gentle Giants Products, Inc., an independent maker, based in Norco, California, USA, founded in 2005. Sportmix is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 11 Gentle Giants foods and 10 Sportmix foods.
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Example foods
Gentle Giants
Common Questions
Which scores higher on KibbleLab, Gentle Giants or Sportmix?
Gentle Giants scores higher: it averages 8.3 out of 10 across 11 scored foods, compared with 7.1 for Sportmix. Scores reflect published veterinary science, and no one can pay for a higher score.
Who makes Gentle Giants and Sportmix?
Gentle Giants is made by Gentle Giants Products, Inc. Sportmix is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.
Which brand has more products on KibbleLab?
Gentle Giants has 11 products in the KibbleLab database, compared with 10 for Sportmix.
Where is each brand based?
Gentle Giants is based in Norco, California, USA. Sportmix is based in Evansville, Indiana, USA.
Have Gentle Giants or Sportmix been recalled?
Neither Gentle Giants nor Sportmix has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
See the full profiles: Gentle Giants and Sportmix .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.