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Greenies vs I and Love and You

Greenies is made by Mars Petcare (owned by Mars, Incorporated), and I and Love and You is branded by I and Love and You and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Greenies averages 8.8 out of 10 across its scored foods, compared with 8.5 for I and Love and You. Greenies's maker dates to 1935, while I and Love and You's launched in 2012.

Greenies and I and Love and You compared

Greenies I and Love and You
Manufacturer Mars Petcare I and Love and You
Parent company Mars, Incorporated Independent
Founded 1935 2012
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Boulder, Colorado, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Missouri Colorado
Products listed 101 65
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 101) 8.5 (avg of 65)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Greenies vs I and Love and You: how they compare

Scores

Greenies scores higher on KibbleLab, averaging 8.8 out of 10 across 101 scored foods, compared with 8.5 across 65 for I and Love and You. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. I and Love and You is a brand of I and Love and You, based in Boulder, Colorado, USA, founded in 2012. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 101 Greenies foods and 65 I and Love and You foods.

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Common Questions

Which scores higher on KibbleLab, Greenies or I and Love and You?

Greenies scores higher: it averages 8.8 out of 10 across 101 scored foods, compared with 8.5 for I and Love and You. Scores reflect published veterinary science.

Who makes Greenies and I and Love and You?

Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. I and Love and You is a brand of I and Love and You. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Greenies has 101 products in the KibbleLab database, compared with 65 for I and Love and You.

Where is each brand based?

Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). I and Love and You is based in Boulder, Colorado, USA.

Have Greenies or I and Love and You been recalled?

Neither Greenies nor I and Love and You has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Greenies and I and Love and You .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.