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Greenies vs Nulo

Greenies is made by Mars Petcare (owned by Mars, Incorporated), and Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Greenies averages 8.8 out of 10 across its scored foods, compared with 8.4 for Nulo. Greenies's maker dates to 1935, while Nulo's launched in 2009.

Greenies and Nulo compared

Greenies Nulo
Manufacturer Mars Petcare Nulo, Inc.
Parent company Mars, Incorporated Apax Partners
Founded 1935 2009
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Missouri Midwest and Southern regions
Products listed 101 288
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 101) 8.4 (avg of 288)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Greenies vs Nulo: how they compare

Scores

Greenies scores higher on KibbleLab, averaging 8.8 out of 10 across 101 scored foods, compared with 8.4 across 288 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 101 Greenies foods and 288 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, Greenies or Nulo?

Greenies scores higher: it averages 8.8 out of 10 across 101 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.

Who makes Greenies and Nulo?

Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Nulo has 288 products in the KibbleLab database, compared with 101 for Greenies.

Where is each brand based?

Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Nulo is based in Austin, Texas, USA.

Have Greenies or Nulo been recalled?

Neither Greenies nor Nulo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Greenies and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.