Greenies vs Zeal
Greenies is made by Mars Petcare (owned by Mars, Incorporated), and Zeal is made by Natural Pet Treat Company Limited, and both make food for cats and dogs. On KibbleLab, Greenies and Zeal both average 8.8 out of 10. Greenies's maker dates to 1935, while Zeal's launched in 1999.
Greenies and Zeal compared
| Attribute | Greenies |
|
|---|---|---|
| Manufacturer | Mars Petcare | Natural Pet Treat Company Limited |
| Parent company | Mars, Incorporated | Independent |
| Founded | 1935 | 1999 |
| Headquarters | Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) | Auckland, New Zealand |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | In-house |
| Made in | United States | New Zealand |
| Manufacturing region | Missouri | Auckland |
| Products listed | 101 | 20 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.8 (avg of 101) | 8.8 (avg of 20) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Greenies vs Zeal: how they compare
Scores
Greenies and Zeal average the same KibbleLab score, 8.8 out of 10, across 101 and 20 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 101 Greenies foods and 20 Zeal foods.
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Common Questions
Which scores higher on KibbleLab, Greenies or Zeal?
Greenies and Zeal average the same KibbleLab score, 8.8 out of 10.
Who makes Greenies and Zeal?
Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. Zeal is made by Natural Pet Treat Company Limited.
Which brand has more products on KibbleLab?
Greenies has 101 products in the KibbleLab database, compared with 20 for Zeal.
Where is each brand based?
Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Zeal is based in Auckland, New Zealand.
Have Greenies or Zeal been recalled?
Neither Greenies nor Zeal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
More comparisons
More Greenies comparisons
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.