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Holistic Select vs Iceland Pure

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Iceland Pure by Iceland Pure, LLC. On KibbleLab, Holistic Select averages 8.2 out of 10 across its scored foods, compared with 7.9 for Iceland Pure. Holistic Select is accredited by the Pet Sustainability Coalition; Iceland Pure is not.

Holistic Select and Iceland Pure compared

Holistic Select Iceland Pure
Manufacturer Wellness Pet Company Iceland Pure, LLC
Parent company Clearlake Capital Group Independent
Founded 2021 2005
Headquarters Tewksbury, Massachusetts, USA Vista, California, USA
Products listed 8 4
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 7.9 (avg of 4)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Iceland Pure: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.2 out of 10 across 8 scored foods, compared with 7.9 across 4 for Iceland Pure. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; Iceland Pure is not. KibbleLab lists 8 Holistic Select foods and 4 Iceland Pure foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Iceland Pure?

Holistic Select scores higher: it averages 8.2 out of 10 across 8 scored foods, compared with 7.9 for Iceland Pure. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and Iceland Pure?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Iceland Pure is made by Iceland Pure, LLC.

Which brand has more products on KibbleLab?

Holistic Select has 8 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Iceland Pure is based in Vista, California, USA.

Are Holistic Select or Iceland Pure PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or Iceland Pure been recalled?

Neither Holistic Select nor Iceland Pure has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Iceland Pure .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.