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Holistic Select vs Natural Balance

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Natural Balance by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)). On KibbleLab, Holistic Select and Natural Balance both average 8.2 out of 10. Holistic Select is accredited by the Pet Sustainability Coalition; Natural Balance is not.

Holistic Select and Natural Balance compared

Holistic Select Natural Balance
Manufacturer Wellness Pet Company Natural Balance Pet Foods
Parent company Clearlake Capital Group Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 2021 1989
Headquarters Tewksbury, Massachusetts, USA Burbank, California, USA
Products listed 8 118
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 8.2 (avg of 118)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Natural Balance: how they compare

Scores

Holistic Select and Natural Balance average the same KibbleLab score, 8.2 out of 10, across 8 and 118 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; Natural Balance is not. KibbleLab lists 8 Holistic Select foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Natural Balance?

Holistic Select and Natural Balance average the same KibbleLab score, 8.2 out of 10.

Who makes Holistic Select and Natural Balance?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital).

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Natural Balance is based in Burbank, California, USA.

Are Holistic Select or Natural Balance PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or Natural Balance been recalled?

Neither Holistic Select nor Natural Balance has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.