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Holistic Select vs Primal

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.). On KibbleLab, Holistic Select and Primal both average 8.6 out of 10. Holistic Select makes food for dogs, while Primal covers cats and dogs.

Holistic Select and Primal compared

Holistic Select Primal
Manufacturer Wellness Pet Company Primal Pet Foods, Inc.
Parent company Clearlake Capital Group Pure Treats, Inc.
Founded 2021 2001
Headquarters Tewksbury, Massachusetts, USA Abilene, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Arkansas Texas
Products listed 8 37
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.6 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Holistic Select vs Primal: how they compare

Scores

Holistic Select and Primal average the same KibbleLab score, 8.6 out of 10, across 8 and 37 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 8 Holistic Select foods and 37 Primal foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Primal?

Holistic Select and Primal average the same KibbleLab score, 8.6 out of 10.

Who makes Holistic Select and Primal?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Primal is based in Abilene, Texas, USA.

Are Holistic Select or Primal PSC Accredited?

Both Holistic Select and Primal are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Holistic Select or Primal been recalled?

Neither Holistic Select nor Primal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Holistic Select and Primal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.