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Holistic Select vs Ultimates

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Ultimates by Sunshine Mills, Inc. On KibbleLab, Holistic Select averages 8.2 out of 10 across its scored foods, compared with 7.9 for Ultimates. Holistic Select is accredited by the Pet Sustainability Coalition; Ultimates is not.

Holistic Select and Ultimates compared

Holistic Select Ultimates
Manufacturer Wellness Pet Company Sunshine Mills, Inc.
Parent company Clearlake Capital Group Independent
Founded 2021 1947
Headquarters Tewksbury, Massachusetts, USA Red Bay, Alabama, USA
Products listed 8 14
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 7.9 (avg of 14)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Ultimates: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.2 out of 10 across 8 scored foods, compared with 7.9 across 14 for Ultimates. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Ultimates is made by Sunshine Mills, Inc., an independent maker, based in Red Bay, Alabama, USA, founded in 1947.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; Ultimates is not. KibbleLab lists 8 Holistic Select foods and 14 Ultimates foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Ultimates?

Holistic Select scores higher: it averages 8.2 out of 10 across 8 scored foods, compared with 7.9 for Ultimates. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and Ultimates?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Ultimates is made by Sunshine Mills, Inc.

Which brand has more products on KibbleLab?

Ultimates has 14 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Ultimates is based in Red Bay, Alabama, USA.

Are Holistic Select or Ultimates PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or Ultimates been recalled?

Neither Holistic Select nor Ultimates has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Ultimates .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.