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I and Love and You vs Jinx

I and Love and You is made by I and Love and You, and Jinx by Think Jinx, Inc. On KibbleLab, I and Love and You averages 8.2 out of 10 across its scored foods, compared with 7.9 for Jinx. I and Love and You makes food for cats and dogs, while Jinx covers dogs.

I and Love and You and Jinx compared

I and Love and You Jinx
Manufacturer I and Love and You Think Jinx, Inc.
Parent company Independent Independent
Founded 2012 2019
Headquarters Boulder, Colorado, USA Los Angeles, California, USA
Products listed 65 40
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 65) 7.9 (avg of 40)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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I and Love and You vs Jinx: how they compare

Scores

I and Love and You scores higher on KibbleLab, averaging 8.2 out of 10 across 65 scored foods, compared with 7.9 across 40 for Jinx. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

I and Love and You is made by I and Love and You, an independent maker, based in Boulder, Colorado, USA, founded in 2012. Jinx is made by Think Jinx, Inc., an independent maker, based in Los Angeles, California, USA, founded in 2019.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 65 I and Love and You foods and 40 Jinx foods.

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Common Questions

Which scores higher on KibbleLab, I and Love and You or Jinx?

I and Love and You scores higher: it averages 8.2 out of 10 across 65 scored foods, compared with 7.9 for Jinx. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes I and Love and You and Jinx?

I and Love and You is made by I and Love and You. Jinx is made by Think Jinx, Inc.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 40 for Jinx.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Jinx is based in Los Angeles, California, USA.

Have I and Love and You or Jinx been recalled?

Neither I and Love and You nor Jinx has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: I and Love and You and Jinx .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.