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I and Love and You vs Tender & True

I and Love and You is made by I and Love and You, and Tender & True by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 8.2 for I and Love and You.

I and Love and You and Tender & True compared

I and Love and You Tender & True
Manufacturer I and Love and You Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2012 2014
Headquarters Boulder, Colorado, USA Omaha, Nebraska, United States
Products listed 65 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 65) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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I and Love and You vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.2 across 65 for I and Love and You. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

I and Love and You is made by I and Love and You, an independent maker, based in Boulder, Colorado, USA, founded in 2012. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 65 I and Love and You foods and 7 Tender & True foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, I and Love and You or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.2 for I and Love and You. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes I and Love and You and Tender & True?

I and Love and You is made by I and Love and You. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Tender & True is based in Omaha, Nebraska, United States.

Have I and Love and You or Tender & True been recalled?

Neither I and Love and You nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: I and Love and You and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.