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Iams vs Kent

Iams is made by Iams Company (owned by Mars, Incorporated), and Kent is made by Kent Nutrition Group (owned by Kent Corporation). On KibbleLab, Iams averages 9.1 out of 10 across its scored foods, compared with 8.8 for Kent. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Kent does not.

Iams and Kent compared

Iams Kent
Manufacturer Iams Company Kent Nutrition Group
Parent company Mars, Incorporated Kent Corporation
Founded 1946 2010
Headquarters Mason, Ohio, United States Muscatine, Iowa, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Ohio Midwest
Products listed 48 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 48) 8.8 (avg of 15)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Iams vs Kent: how they compare

Scores

Iams scores higher on KibbleLab, averaging 9.1 out of 10 across 48 scored foods, compared with 8.8 across 15 for Kent. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Kent is made by Kent Nutrition Group, owned by Kent Corporation, based in Muscatine, Iowa, USA, founded in 2010.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Kent does not. KibbleLab lists 48 Iams foods and 15 Kent foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Kent?

Iams scores higher: it averages 9.1 out of 10 across 48 scored foods, compared with 8.8 for Kent. Scores reflect published veterinary science.

Who makes Iams and Kent?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Kent is made by Kent Nutrition Group, which is owned by Kent Corporation.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 15 for Kent.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Kent is based in Muscatine, Iowa, USA.

Do Iams and Kent meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Kent does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Iams or Kent been recalled?

Neither Iams nor Kent has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Iams and Kent .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.