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Iams vs Pulsar

Iams is made by Iams Company (owned by Mars, Incorporated), and Pulsar by Horizon Pet Nutrition Inc. On KibbleLab, Iams and Pulsar both average 8.1 out of 10. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Pulsar does not.

Iams and Pulsar compared

Iams Pulsar
Manufacturer Iams Company Horizon Pet Nutrition Inc.
Parent company Mars, Incorporated Independent
Founded 1946 2006
Headquarters Mason, Ohio, United States Rosthern, Saskatchewan, Canada
Products listed 48 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 48) 8.1 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iams vs Pulsar: how they compare

Scores

Iams and Pulsar average the same KibbleLab score, 8.1 out of 10, across 48 and 7 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Pulsar is made by Horizon Pet Nutrition Inc., an independent maker, based in Rosthern, Saskatchewan, Canada, founded in 2006.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Pulsar does not. KibbleLab lists 48 Iams foods and 7 Pulsar foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Pulsar?

Iams and Pulsar average the same KibbleLab score, 8.1 out of 10.

Who makes Iams and Pulsar?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Pulsar is made by Horizon Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 7 for Pulsar.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Pulsar is based in Rosthern, Saskatchewan, Canada.

Do Iams and Pulsar meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Pulsar does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Iams or Pulsar been recalled?

Neither Iams nor Pulsar has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iams and Pulsar .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.