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Iams vs Reveal

Iams is made by Iams Company (owned by Mars, Incorporated), and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers. On KibbleLab, Iams averages 9.1 out of 10 across its scored foods, compared with 8.0 for Reveal. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Reveal does not.

Iams and Reveal compared

Iams Reveal
Manufacturer Iams Company MPM Products
Parent company Mars, Incorporated Partners Group
Founded 1946 2002
Headquarters Mason, Ohio, United States Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Thailand
Manufacturing region Ohio Not listed
Products listed 48 30
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 48) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Iams vs Reveal: how they compare

Scores

Iams scores higher on KibbleLab, averaging 9.1 out of 10 across 48 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Reveal does not. Reveal is accredited by the Pet Sustainability Coalition; Iams is not. KibbleLab lists 48 Iams foods and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Iams or Reveal?

Iams scores higher: it averages 9.1 out of 10 across 48 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Iams and Reveal?

Iams is made by Iams Company, which is owned by Mars, Incorporated. Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 30 for Reveal.

Where is each brand based?

Iams is based in Mason, Ohio, United States. Reveal is based in Manchester, United Kingdom.

Do Iams and Reveal meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Reveal does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Iams or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Iams or Reveal been recalled?

Neither Iams nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Iams and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.