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Iceland Pure vs KMR

Iceland Pure is made by Iceland Pure, LLC, and KMR is made by PetAg, Inc. (owned by PBI-Gordon Corporation). On KibbleLab, Iceland Pure averages 9.3 out of 10 across its scored foods, compared with 8.3 for KMR. Iceland Pure makes food for cats and dogs, while KMR covers cats.

Iceland Pure and KMR compared

Iceland Pure KMR
Manufacturer Iceland Pure, LLC PetAg, Inc.
Parent company Independent PBI-Gordon Corporation
Founded 2005 1930
Headquarters Vista, California, USA Hampshire, Illinois, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region California Illinois
Products listed 4 6
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.3 (avg of 4) 8.3 (avg of 6)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy

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Iceland Pure vs KMR: how they compare

Scores

Iceland Pure scores higher on KibbleLab, averaging 9.3 out of 10 across 4 scored foods, compared with 8.3 across 6 for KMR. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005. KMR is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 4 Iceland Pure foods and 6 KMR foods.

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Common Questions

Which scores higher on KibbleLab, Iceland Pure or KMR?

Iceland Pure scores higher: it averages 9.3 out of 10 across 4 scored foods, compared with 8.3 for KMR. Scores reflect published veterinary science.

Who makes Iceland Pure and KMR?

Iceland Pure is made by Iceland Pure, LLC. KMR is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

KMR has 6 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Iceland Pure is based in Vista, California, USA. KMR is based in Hampshire, Illinois, USA.

Have Iceland Pure or KMR been recalled?

Neither Iceland Pure nor KMR has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Iceland Pure and KMR .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.