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Iceland Pure vs NaturVet

Iceland Pure is made by Iceland Pure, LLC, and NaturVet by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB), and both make food for cats and dogs. On KibbleLab, Iceland Pure averages 7.9 out of 10 across its scored foods, compared with 7.6 for NaturVet.

Iceland Pure and NaturVet compared

Iceland Pure NaturVet
Manufacturer Iceland Pure, LLC NaturVet (a division of Swedencare USA, Inc.)
Parent company Independent Swedencare AB
Founded 2005 1994
Headquarters Vista, California, USA Temecula, California, USA
Products listed 4 128
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 4) 7.6 (avg of 128)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iceland Pure vs NaturVet: how they compare

Scores

Iceland Pure scores higher on KibbleLab, averaging 7.9 out of 10 across 4 scored foods, compared with 7.6 across 128 for NaturVet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 4 Iceland Pure foods and 128 NaturVet foods.

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Common Questions

Which scores higher on KibbleLab, Iceland Pure or NaturVet?

Iceland Pure scores higher: it averages 7.9 out of 10 across 4 scored foods, compared with 7.6 for NaturVet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Iceland Pure and NaturVet?

Iceland Pure is made by Iceland Pure, LLC. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Iceland Pure is based in Vista, California, USA. NaturVet is based in Temecula, California, USA.

Have Iceland Pure or NaturVet been recalled?

Neither Iceland Pure nor NaturVet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iceland Pure and NaturVet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.