Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Iceland Pure vs Pawfect Foods

Iceland Pure is made by Iceland Pure, LLC, and Pawfect Foods by Pawfect Foods Ltd., and both make food for cats and dogs. On KibbleLab, Iceland Pure and Pawfect Foods both average 7.9 out of 10.

Iceland Pure and Pawfect Foods compared

Iceland Pure Pawfect Foods
Manufacturer Iceland Pure, LLC Pawfect Foods Ltd.
Parent company Independent Independent
Founded 2005 2018
Headquarters Vista, California, USA Harrow, Middlesex, United Kingdom
Products listed 4 49
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 4) 7.9 (avg of 49)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Iceland Pure vs Pawfect Foods: how they compare

Scores

Iceland Pure and Pawfect Foods average the same KibbleLab score, 7.9 out of 10, across 4 and 49 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005. Pawfect Foods is made by Pawfect Foods Ltd., an independent maker, based in Harrow, Middlesex, United Kingdom, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 4 Iceland Pure foods and 49 Pawfect Foods foods.

Not sure which is right for your pet?

Sign in free to see Iceland Pure and Pawfect Foods scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Iceland Pure or Pawfect Foods?

Iceland Pure and Pawfect Foods average the same KibbleLab score, 7.9 out of 10.

Who makes Iceland Pure and Pawfect Foods?

Iceland Pure is made by Iceland Pure, LLC. Pawfect Foods is made by Pawfect Foods Ltd.

Which brand has more products on KibbleLab?

Pawfect Foods has 49 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Iceland Pure is based in Vista, California, USA. Pawfect Foods is based in Harrow, Middlesex, United Kingdom.

Have Iceland Pure or Pawfect Foods been recalled?

Neither Iceland Pure nor Pawfect Foods has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iceland Pure and Pawfect Foods .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.