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Iceland Pure vs Purina Beyond

Iceland Pure is made by Iceland Pure, LLC, and Purina Beyond by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Purina Beyond averages 8.2 out of 10 across its scored foods, compared with 7.9 for Iceland Pure.

Iceland Pure and Purina Beyond compared

Iceland Pure Purina Beyond
Manufacturer Iceland Pure, LLC Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 2005 2001
Headquarters Vista, California, USA St. Louis, Missouri, USA
Products listed 4 14
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 4) 8.2 (avg of 14)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Iceland Pure vs Purina Beyond: how they compare

Scores

Purina Beyond scores higher on KibbleLab, averaging 8.2 out of 10 across 14 scored foods, compared with 7.9 across 4 for Iceland Pure. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Iceland Pure is made by Iceland Pure, LLC, an independent maker, based in Vista, California, USA, founded in 2005. Purina Beyond is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 4 Iceland Pure foods and 14 Purina Beyond foods.

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Common Questions

Which scores higher on KibbleLab, Iceland Pure or Purina Beyond?

Purina Beyond scores higher: it averages 8.2 out of 10 across 14 scored foods, compared with 7.9 for Iceland Pure. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Iceland Pure and Purina Beyond?

Iceland Pure is made by Iceland Pure, LLC. Purina Beyond is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Beyond has 14 products in the KibbleLab database, compared with 4 for Iceland Pure.

Where is each brand based?

Iceland Pure is based in Vista, California, USA. Purina Beyond is based in St. Louis, Missouri, USA.

Have Iceland Pure or Purina Beyond been recalled?

Neither Iceland Pure nor Purina Beyond has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Iceland Pure and Purina Beyond .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.