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Jinx vs Open Farm

Jinx is branded by Think Jinx, Inc. and made by third-party contract manufacturers, and Open Farm is branded by Open Farm Inc. (owned by Independent (minority investors: General Atlantic, Encore Consumer Capital)) and made by third-party co-packers. On KibbleLab, Open Farm averages 8.6 out of 10 across its scored foods, compared with 8.5 for Jinx. Open Farm is accredited by the Pet Sustainability Coalition; Jinx is not.

Jinx and Open Farm compared

Jinx Open Farm
Manufacturer Think Jinx, Inc. Open Farm Inc.
Parent company Independent Independent (minority investors: General Atlantic, Encore Consumer Capital)
Founded 2019 2014
Headquarters Los Angeles, California, USA Toronto, Ontario, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in United States United States
Manufacturing region Midwest Minnesota
Products listed 40 125
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 40) 8.6 (avg of 125)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy

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Jinx vs Open Farm: how they compare

Scores

Open Farm scores higher on KibbleLab, averaging 8.6 out of 10 across 125 scored foods, compared with 8.5 across 40 for Jinx. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Jinx is a brand of Think Jinx, Inc., based in Los Angeles, California, USA, founded in 2019. Its food is made by third-party contract manufacturers in United States. Open Farm is a brand of Open Farm Inc., owned by Independent (minority investors: General Atlantic, Encore Consumer Capital), based in Toronto, Ontario, Canada, founded in 2014. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Open Farm is accredited by the Pet Sustainability Coalition; Jinx is not. KibbleLab lists 40 Jinx foods and 125 Open Farm foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or Open Farm?

Open Farm scores higher: it averages 8.6 out of 10 across 125 scored foods, compared with 8.5 for Jinx. Scores reflect published veterinary science.

Who makes Jinx and Open Farm?

Jinx is a brand of Think Jinx, Inc.. Its food is made by third-party contract manufacturers in United States. Open Farm is a brand of Open Farm Inc., which is owned by Independent (minority investors: General Atlantic, Encore Consumer Capital). Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Open Farm has 125 products in the KibbleLab database, compared with 40 for Jinx.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. Open Farm is based in Toronto, Ontario, Canada.

Are Jinx or Open Farm PSC Accredited?

Open Farm is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Jinx or Open Farm been recalled?

Neither Jinx nor Open Farm has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Jinx and Open Farm .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.