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Jinx vs Purina ONE

Jinx is branded by Think Jinx, Inc. and made by third-party contract manufacturers, and Purina ONE is made by Nestlé Purina PetCare (owned by Nestlé S.A.). On KibbleLab, Purina ONE averages 9.0 out of 10 across its scored foods, compared with 8.5 for Jinx. Purina ONE meets WSAVA's published criteria for evaluating a manufacturer, while Jinx does not.

Jinx and Purina ONE compared

Jinx Purina ONE
Manufacturer Think Jinx, Inc. Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 2019 2001
Headquarters Los Angeles, California, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region Midwest Missouri
Products listed 40 69
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 40) 9.0 (avg of 69)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None Has Jinx been recalled? None
Where to buy
Amazon
Amazon

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Jinx vs Purina ONE: how they compare

Scores

Purina ONE scores higher on KibbleLab, averaging 9.0 out of 10 across 69 scored foods, compared with 8.5 across 40 for Jinx. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Jinx is a brand of Think Jinx, Inc., based in Los Angeles, California, USA, founded in 2019. Its food is made by third-party contract manufacturers in United States. Purina ONE is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina ONE meets WSAVA's published manufacturer criteria, while Jinx does not. KibbleLab lists 40 Jinx foods and 69 Purina ONE foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or Purina ONE?

Purina ONE scores higher: it averages 9.0 out of 10 across 69 scored foods, compared with 8.5 for Jinx. Scores reflect published veterinary science.

Who makes Jinx and Purina ONE?

Jinx is a brand of Think Jinx, Inc.. Its food is made by third-party contract manufacturers in United States. Purina ONE is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina ONE has 69 products in the KibbleLab database, compared with 40 for Jinx.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. Purina ONE is based in St. Louis, Missouri, USA.

Do Jinx and Purina ONE meet WSAVA criteria?

Purina ONE meets WSAVA's published criteria for evaluating a manufacturer; Jinx does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Jinx or Purina ONE been recalled?

Neither Jinx nor Purina ONE has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Jinx and Purina ONE .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.