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Jinx vs SquarePet

Jinx is made by Think Jinx, Inc., and SquarePet by SquarePet Nutrition. On KibbleLab, SquarePet averages 8.6 out of 10 across its scored foods, compared with 7.9 for Jinx. Jinx makes food for dogs, while SquarePet covers cats and dogs.

Jinx and SquarePet compared

Jinx SquarePet
Manufacturer Think Jinx, Inc. SquarePet Nutrition
Parent company Independent Independent
Founded 2019 2018
Headquarters Los Angeles, California, USA Austin, Texas, USA
Products listed 40 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 40) 8.6 (avg of 12)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Jinx vs SquarePet: how they compare

Scores

SquarePet scores higher on KibbleLab, averaging 8.6 out of 10 across 12 scored foods, compared with 7.9 across 40 for Jinx. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Jinx is made by Think Jinx, Inc., an independent maker, based in Los Angeles, California, USA, founded in 2019. SquarePet is made by SquarePet Nutrition, an independent maker, based in Austin, Texas, USA, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 40 Jinx foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, Jinx or SquarePet?

SquarePet scores higher: it averages 8.6 out of 10 across 12 scored foods, compared with 7.9 for Jinx. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Jinx and SquarePet?

Jinx is made by Think Jinx, Inc. SquarePet is made by SquarePet Nutrition.

Which brand has more products on KibbleLab?

Jinx has 40 products in the KibbleLab database, compared with 12 for SquarePet.

Where is each brand based?

Jinx is based in Los Angeles, California, USA. SquarePet is based in Austin, Texas, USA.

Have Jinx or SquarePet been recalled?

Neither Jinx nor SquarePet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Jinx and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.