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JustFoodForDogs vs Natural Balance

JustFoodForDogs is made by JustFoodForDogs, LLC (owned by L Catterton), and Natural Balance by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)), and both make food for cats and dogs. On KibbleLab, JustFoodForDogs averages 8.4 out of 10 across its scored foods, compared with 8.2 for Natural Balance. Natural Balance's maker dates to 1989, while JustFoodForDogs's launched in 2010.

JustFoodForDogs and Natural Balance compared

JustFoodForDogs Natural Balance
Manufacturer JustFoodForDogs, LLC Natural Balance Pet Foods
Parent company L Catterton Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 2010 1989
Headquarters Irvine, California, USA Burbank, California, USA
Products listed 28 118
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 28) 8.2 (avg of 118)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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JustFoodForDogs vs Natural Balance: how they compare

Scores

JustFoodForDogs scores higher on KibbleLab, averaging 8.4 out of 10 across 28 scored foods, compared with 8.2 across 118 for Natural Balance. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

JustFoodForDogs is made by JustFoodForDogs, LLC, owned by L Catterton, based in Irvine, California, USA, founded in 2010. Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 28 JustFoodForDogs foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, JustFoodForDogs or Natural Balance?

JustFoodForDogs scores higher: it averages 8.4 out of 10 across 28 scored foods, compared with 8.2 for Natural Balance. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes JustFoodForDogs and Natural Balance?

JustFoodForDogs is made by JustFoodForDogs, LLC, which is owned by L Catterton. Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital).

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 28 for JustFoodForDogs.

Where is each brand based?

JustFoodForDogs is based in Irvine, California, USA. Natural Balance is based in Burbank, California, USA.

Have JustFoodForDogs or Natural Balance been recalled?

Neither JustFoodForDogs nor Natural Balance has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: JustFoodForDogs and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.