K9 Natural vs Nulo
K9 Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers. On KibbleLab, Nulo averages 8.4 out of 10 across its scored foods, compared with 8.3 for K9 Natural. K9 Natural is accredited by the Pet Sustainability Coalition; Nulo is not.
K9 Natural and Nulo compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | K9 Natural Foods Limited | Nulo, Inc. |
| Parent company | KKR (Natural Pet Food Group) | Apax Partners |
| Founded | 2006 | 2009 |
| Headquarters | Christchurch, New Zealand | Austin, Texas, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | Co-packer |
| Made in | New Zealand | United States |
| Manufacturing region | Canterbury | Midwest and Southern regions |
| Products listed | 13 | 289 |
| Serves | Dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
Yes | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.3 (avg of 13) | 8.4 (avg of 289) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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K9 Natural vs Nulo: how they compare
Scores
Nulo scores higher on KibbleLab, averaging 8.4 out of 10 across 289 scored foods, compared with 8.3 across 13 for K9 Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
K9 Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States.
Standards and range
Neither meets WSAVA's published manufacturer criteria. K9 Natural is accredited by the Pet Sustainability Coalition; Nulo is not. KibbleLab lists 13 K9 Natural foods and 289 Nulo foods.
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Common Questions
Which scores higher on KibbleLab, K9 Natural or Nulo?
Nulo scores higher: it averages 8.4 out of 10 across 289 scored foods, compared with 8.3 for K9 Natural. Scores reflect published veterinary science.
Who makes K9 Natural and Nulo?
K9 Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States.
Which brand has more products on KibbleLab?
Nulo has 289 products in the KibbleLab database, compared with 13 for K9 Natural.
Where is each brand based?
K9 Natural is based in Christchurch, New Zealand. Nulo is based in Austin, Texas, USA.
Are K9 Natural or Nulo PSC Accredited?
K9 Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have K9 Natural or Nulo been recalled?
Neither K9 Natural nor Nulo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
See the full profiles: K9 Natural and Nulo .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.