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K9 Natural vs Tender & True

K9 Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Tender & True is made by Tender & True Pet Nutrition, Inc. On KibbleLab, K9 Natural averages 8.3 out of 10 across its scored foods, compared with 8.1 for Tender & True. K9 Natural is accredited by the Pet Sustainability Coalition; Tender & True is not.

K9 Natural and Tender & True compared

K9 Natural Tender & True
Manufacturer K9 Natural Foods Limited Tender & True Pet Nutrition, Inc.
Parent company KKR (Natural Pet Food Group) Independent
Founded 2006 2014
Headquarters Christchurch, New Zealand Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in New Zealand United States
Manufacturing region Canterbury Nebraska
Products listed 13 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.3 (avg of 13) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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K9 Natural vs Tender & True: how they compare

Scores

K9 Natural scores higher on KibbleLab, averaging 8.3 out of 10 across 13 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

K9 Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. K9 Natural is accredited by the Pet Sustainability Coalition; Tender & True is not. KibbleLab lists 13 K9 Natural foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, K9 Natural or Tender & True?

K9 Natural scores higher: it averages 8.3 out of 10 across 13 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes K9 Natural and Tender & True?

K9 Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

K9 Natural has 13 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

K9 Natural is based in Christchurch, New Zealand. Tender & True is based in Omaha, Nebraska, United States.

Are K9 Natural or Tender & True PSC Accredited?

K9 Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have K9 Natural or Tender & True been recalled?

Neither K9 Natural nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: K9 Natural and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.