Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Kibbles 'n Bits vs NaturVet

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and NaturVet by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB). On KibbleLab, NaturVet averages 7.6 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Kibbles 'n Bits makes food for dogs, while NaturVet covers cats and dogs.

Kibbles 'n Bits and NaturVet compared

Kibbles 'n Bits NaturVet
Manufacturer Post Holdings Pet Brands NaturVet (a division of Swedencare USA, Inc.)
Parent company Post Holdings, Inc. Swedencare AB
Founded 2023 1994
Headquarters St. Louis, Missouri, USA Temecula, California, USA
Products listed 7 128
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
5.2 (avg of 7) 7.6 (avg of 128)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Kibbles 'n Bits vs NaturVet: how they compare

Scores

NaturVet scores higher on KibbleLab, averaging 7.6 out of 10 across 128 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Kibbles 'n Bits foods and 128 NaturVet foods.

Not sure which is right for your pet?

Sign in free to see Kibbles 'n Bits and NaturVet scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or NaturVet?

NaturVet scores higher: it averages 7.6 out of 10 across 128 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kibbles 'n Bits and NaturVet?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. NaturVet is based in Temecula, California, USA.

Have Kibbles 'n Bits or NaturVet been recalled?

Neither Kibbles 'n Bits nor NaturVet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kibbles 'n Bits and NaturVet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.